Enable Instagram Shopping for your business
By enabling instagram shopping, visitors of your instagram profile are free to move from inspiration to decision instantaneously
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To use shopping on Instagram, your Instagram account and business must fulfill the following requirements:
Comply with Instagram merchant agreement and commerce policies.
Your business comply with Instagram merchant agreement and commerce policies
Have an Instagram business account.
Your Instagram account must be converted into a business account.
Have a connected Facebook Page.
Your Instagram business profile must be connected to a Facebook Page. Facebook Pages with the Message to Buy payment option will need to delete and create a new Shop with another payment option before they can use shopping on Instagram. Please note that country or age restrictions on your Facebook Page will not carry over to your Instagram account.
Primarily sell physical goods.
Your Instagram account must be a business that primarily sells physical goods. We are continuing to test this feature and hope to expand availability to more accounts in the near future.
Have your business account connected to a Facebook Catalog.
Your business account must be connected to a Facebook catalog. This can be created and managed on Catalog Manager or Business Manager on Facebook, or through Shopify or BigCommerce platforms.